The New Look For Retail... In Swindon?

Consumers are remaining cautious when it comes to shopping and for the retail giants innovation and marketing has become more important than ever. We've seen the growth of 'click and collect' at lots of retailers, but will a combination of the comforts of online shopping at the personal touch of great customer service drive the creation of a new type of store? That's what Marks & Spencer's thinking is.

Could new or redeveloped stores in the middle of Swindon be built around these principles?

While trialling new ideas in retail, could it drive regeneration too?